TOO NICE – 7 Lessons from Musikfest

This week music takes over Bethlehem and the Lehigh Valley celebrates music, the arts and the generosity of the community to keep the largest music festival in the country performing.

In between concerts, I stopped by a downtown restaurant for lunch and a bubbly, friendly, over-the-top amazing young lady almost jumped out of nowhere to wait on us. “Hello, I’m Megan, can I offer you some drinks, I would love to refill your mugs (in case you never have attended Musikfest you can purchase a mug and fill it with a beverage), how about some appetizers?” My friends and I asked for some ice tea and to look at the menu. She left and came back with our drinks. I asked her about her vegetarian burger wondering if it had gluten? She came back to tell me that it did, in fact, have gluten. I took another look at the menu, she turned around and began to take off and offered this, “I’m really good at selecting a menu item for you, if you need my help.” What a waitress! I was smiling through the whole experience. But have you ever heard someone say, she or he is too nice? What do you think?

I’m thinking there’s no such thing. Today customers are looking for good food, well-presented or the experience of food. Those who provide food and experience are one step ahead as long as they commit to both and show their customers that they are special and are the one and only customer they have.

Here are 7 Lessons from Musikfest

JAZZ it up – keep your space new, fresh and exciting.
Put your heart and SOUL into your business.
Make sure you SWING into action when customers arrive.
When it’s time to ROCK & ROL, go for it.
When you are in a FUNK, don’t let the customers know.
When the business is doing the SLOW DANCE still continue amazing service.
Make sure the RHYTHM in your business is consistent so you customers know what to expect every time they visit.

Musikfest does one heck of job providing a great experience coupled with amazing food. Some attend for the food, some attend for the music and many attend for the socialization.

I will definitely make a point to look for Megan on my next trip. She was too nice and we loved it.

Carol is a Motivational Speaker, Executive Coach, Fundraising Strategist, Social Media Quarterback and Small Business Advisor. She is Lehigh Valley’s sought after consultant who assists organizations with results driven growth. Her strategies can be easily adapted to a for profit or non-profit environment. Carol specializes in high impact leadership, million dollar fundraising, smash the box marketing, and creating word of mouth epidemics for her clients. Visit Carol’s website at and “LIKE” Carol at Caroltalks on Facebook. Carol S. Ritter, Past President, National Speakers Association Philadelphia and past board chair for St. Luke’s University Hospital Visiting Nurses Association & Hospice.

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