Mark Zuckerberg, founder of Facebook says, “The only strategy that is guaranteed to fail is not taking risks.” He could not be more right. So many business owners are so frightened of failure they never take the big jump, the large leap or the high dive into RISKVILLE USA.

Learner’s definition of RISK–TAKING : the act or fact of doing something that involves danger or risk in order to achieve a goal. Starting a business always involves some risk-taking.

When it comes to taking a risk, here are some of the risk-stoppers. When fear becomes more prevalent than your ability to see the future your business will not flourish. Here are the risk-stoppers, just can’t even try something new without fear rearing it’s ugly head….

Fear of failure
Your team doesn’t support you taking risks.
Your family cannot support a risk.

There are several reasons why risk taking can lead to success.

1. Taking risks shows you have confidence.
2. Taking risks helps you STAND out in the crowd.
3. Taking risks always teaches you something.
4. When looking to succeed playing it safe doesn’t work.
5. The bigger the risk, generally, the bigger the success.

Guess who learned from failure and embraced the to journey success….

Oprah – Before she hosted a talk show that dominated daytime TV for 25 years and became the queen of her own media empire, she was demoted at one of her early jobs. After working as a news co-anchor, Oprah was put on morning TV — a significant step down from her original role. Her initial failure arguably launched her on her path to incredible career success.

Lucy is now remembered as the first woman to run a major television studio. She was nominated for 13 Emmys and won 4 times. Ball’s first films were failures, and she was even dubbed the “Queen of the ‘B’ Movies” in the 1930s and 1940s. Luckily for all of us, Lucille Ball went on to star in “I Love Lucy” and paved the way for women in the entertainment industry.

Because it’s so profound and so true, remember what Mark Zuckerberg, founder of Facebook says, “The only strategy that is guaranteed to fail is not taking risks.” It’s interesting to think that if you don’t take risks you are guaranteed to fail when the idea of failure prevents many from taking risks.

Carol is a Motivational Speaker, Executive Coach, Fundraising Strategist, Social Media Quarterback and Small Business Advisor. One of the Lehigh Valley’s most sought after consultants who assists organizations with results driven growth. Her strategies can be easily adapted to a for profit or non-profit environment. Carol specializes in high impact leadership, million dollar fundraising, smash the box marketing, and creating word of mouth epidemics for her clients. Visit Carol’s website at and “LIKE” Carol at Caroltalks on Facebook. Carol S. Ritter, Past President, National Speakers Association Philadelphia and past board chair for St. Luke’s University Hospital Visiting Nurses Association & Hospice.


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