Who’s your customer, how does he or she think, what’s important to them and how can you make them fall in love with your product or service? So many businesses today and non-profits don’t take the time to get inside the heads, demographics and personalities of their clients. Marketing to them is a unique science and a fascinating topic. The reason is because once you identify your target audience you have to market directly to their needs, not to your needs or the needs of folks who are not buyers.
As an example, Marketing to the Baby Boomers who are retiring and get their information from the tv and email vs the Millennials who are very niched in how they decide who to buy from.
Marketing to the 75 Million+ Baby Boomers in US
(Born between 1946 and 1964)
2. Search Engines
Marketing to the 83 Million + Millennials in the US
(Born between 1982 and 2004)
1. Mobile Marketing (85% of millennials own smart phones)
2. Authentic Marketing perhaps targeting social groups
3. Create a meaningful message worth spreading to their friends
So, if you own a jewelry store and you want customers to buy diamonds you have to change your thinking and marketing strategies to meet the Millennials where they get their information. Outbound marketing methods, like magazine ads, direct mail campaigns, and radio spots, do not impress Millennials.
Did you know
95% of Millennials say their friends are a reliable source for product information. They are non-traditional and their community is not necessarily their neighbors. They are drawn to social causes and spending an average of 25 hours a week online. And icing on the cake is that they are the biggest part of our work force.
According to the recent Millennial Impact Report, 75 percent of young people donated to causes last year and 63 percent said they gave their time to volunteer. If you are a non-profit don’t leave them out of your plan.
Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power. What that says is that marketing to millennials could be a really good idea if you are committed to Growing UR Biz!
Carol is a Motivational Speaker, Executive Coach, Fundraising Strategist, Social Media Quarterback and Small Business Advisor. She is Lehigh Valley’s sought after consultant who assists organizations with results driven growth. Her strategies can be easily adapted to a for profit or non-profit environment. Carol specializes in high impact leadership, million dollar fundraising, smash the box marketing, and creating word of mouth epidemics for her clients. Visit Carol’s website at www.caroltalks.com and “LIKE” Carol at Caroltalks on Facebook. Carol S. Ritter, Past President, National Speakers Association Philadelphia and past board chair for St. Luke’s University Hospital Visiting Nurses Association & Hospice.