“Good Morning, I’m Jake, the Chef, just like Jake, from State Farm. How are you?” “I’m good, you?” “I’m blessed and I hope I can bless you today. How can I serve you today? I have omelets, eggs any way, I have crab, mushrooms, spinach, bacon, salmon, sausage and more.” “I’ll have a crab, mushroom and spinach omelet.” “Ma‘am, would you like it cooked medium or well done.” “I’d like it well done.” “So, how is your day going?” “Good, thanks, you?” “I love my job and I love to make people smile, it doesn’t get better than that. Your omelet is ready.” “Thanks!” Then, when it slowed down he walked over and said, “How’s the omelet, is there anything else I can get you? BTW, I tried something new with the bacon. I have found that people like bacon three ways – nice and crispy – medium well done and somewhat undercooked. So I arranged the bacon from crispy to somewhat undercooked. What do you think of that?” Well, I like crispy so I really liked that, something simple becomes something special as I watch the crowd loving the way he set up the bacon. Every single person who came in got the exact same treatment. “Hi, I’m Jake – I prepared this food for you, you know like Jake, from State Farm.”
What a guy! I left a nice tip in his tip jar and told him I appreciated his friendliness, not to mention the delicious omelet.
What can small businesses learn from Jake, like Jake from State Farm?
You can’t fake this, he was sincere.
He truly became a mini rock star with the crowd with his bacon presentation.
Everyone he encountered left feeling valued.
His perkiness was contagious.
His attentiveness made you feel like you were his only customer.
He was not only attentive but a great chef.
He recovered nicely from getting yelled at right in the middle of his performance. Did not miss a beat.
I forgot to mention that the bowls of veggies, meats and cheese were pristine. So, then the end of the story. Suddenly, the other woman working with him pulled him in the back room to scold him. I could barely hear it but I’m thinking she may have been jealous of the way customers were reacting to him. When he came out of the room he was clearly shook up. I said, “Chef Jake, like Jake from State Farm, thank you for your friendliness and your ability to share your cooking skills. You are a breath of fresh air.”Whether it’s Jake, from State Farm or Chef Jake, both are memorable and leave a lasting impression.
Carol is a Motivational Speaker, Executive Coach, Fundraising Strategist, Social Media Quarterback and Small Business Advisor. She is Lehigh Valley’s sought after consultant who assists organizations with results driven growth. Her strategies can be easily adapted to a for profit or non-profit environment. Carol specializes in high impact leadership, million dollar fundraising, smash the box marketing, and creating word of mouth epidemics for her clients. Visit Carol’s website at www.caroltalks.com and “LIKE” Carol at Caroltalks on Facebook. Carol S. Ritter, Past President, National Speakers Association Philadelphia and past board chair for St. Luke’s University Hospital Visiting Nurses Association & Hospice.