The hustle and bustle, the shopping, the new shoes, the first day of school outfit, the haircuts, the backpacks, the school supplies and on and on and on. If you sit back and think about all the dollars spent on Back to School, the revenue likens that of all major holidays. Sometimes I’m thinking that in our community and beyond folks live by the school calendar.
In the fall, we put our noses to the grindstone and get more done, we grab opportunities, aren’t as focused on vacation and holidays, just pumpkins, hayrides, and meeting our fourth quarter goals.
In the winter, we are going strong until the 30 inch snow storm. Then we crack out the hot cocoa, the shovels and possibly fall back into vacation mode.
In spring, the fever begins, baseball, planting and thoughts of hitting the beach in the summer. Just talk to a teacher, the kids begin to get restless with thoughts of summer vacation around the corner.
It’s time for your business to GO BACK TO SCHOOL. With September around the corner, let’s create small business hustle and bustle.
- Create a BACK TO SCHOOL sale
2. Take on the Pumpkins, everyone loves them – try a pumpkin-themed promotion
3. Encourage your staff to go BACK TO SCHOOL – attend some training or continuing education
4. Create a giveaway on Facebook
5. Go from being an okay business to being an awesome business – kick up your customer service.
Whether it’s BACK TO SCHOOL or BACK TO WORK, keeping the hustle and bustle going is what makes you go from average to awesome!
Carol serves as a featured writer for the Home News. Carol is an accomplished professional speaker, coach and educational consultant specializing in innovative leadership, outrageous fundraising, million dollar marketing, and building organizational alliances throughout the country. Carol’s creative leadership provides bullet proof ideas for recruiting MORE MEMBERS, MORE MONEY AND BETTER LEADERS to your team. www.caroltalks.com 610-442-4545 firstname.lastname@example.org Like Carol on Caroltalks and CarolCoaches! Carol S. Ritter, Past President, National Speakers Association Philadelphia and St. Luke’s University Hospital Visiting Nurses Association & Hospice.