Just another weekend learning about customer service, looking for ideas to Grow UR Biz. I needed a bottle of water on my way to work in State College and I have to admit, I generally don’t go to Sheetz but it was on the way. Knocked my socks off! I walk in and ask if they had iced coffee. The young man behind the cash register came out from behind the register, walked me to the ordering computer and began to train me on how to order their $1.99 freshly brewed ice coffee. He asked me if I needed anything else and I asked if there was Splenda and cream. He took me over to another station but I still didn’t see the little yellow packets and that’s because they have a state of the art sugar machine…..You put your coffee under the spout and hit 1, 2 or 3 sugars. Now I’m amazed. The cream comes out the same way. Half and half, skim milk, regular milk and 2%. I decide to look for my water, I pass 5 BIG tunnels filled with peanuts, chocolate chips, M&M”s and more. I wondered what this was, can I get a bag of peanuts? Then I notice the sign, it was for the ice cream sundaes you could build. I leave that area on my way to the water and pass the Soda Cave – yes, the Soda Cave. It’s a big walk-in cooler filled with cases, six packs, chilled and ready to go. I’m not a soda drinker but I am over the top impressed. I head to the ladies room, clean as a whistle. On the way out I see a mini lounge for customers to sit and enjoy their beverages and snacks.
It takes a lot to knock my socks off, but here are
5 Lessons from Sheetz…
The same old, same old doesn’t work, new ideas, new unique ideas keep us coming back.
Scheetz designed this with the customer in mind, always keep your customers needs before yours.
Shake it up a little bit, try something new, something that is unconventional and edgy.
When a customer or future customer steps inside your business, they need to feel like they are important, like they are valued and that you are offering something that might even be irresistible.
This particular Sheetz was truly innovative and bordering on spectacular. Customer service was extreme, set-up fascinating and, by the way, coffee was very good.
At the end of the day the consumer rules. Keep them first and you will succeed.
Carol is a Motivational Speaker, Executive Coach, Fundraising Strategist, Social Media Quarterback and Small Business Advisor. She is Lehigh Valley’s sought after consultant who assists organizations with results driven growth. Her strategies can be easily adapted to a for profit or non-profit environment. Carol specializes in high impact leadership, million dollar fundraising, smash the box marketing, and creating word of mouth epidemics for her clients. Visit Carol’s website at www.caroltalks.com and “LIKE” Carol at Caroltalks on Facebook. Carol S. Ritter, Past President, National Speakers Association Philadelphia and past board chair for St. Luke’s University Hospital Visiting Nurses Association & Hospice.